Hello, I’m Micaela Sinden, a marketing graduate, former retail hustler, and the heart and mind behind Minden Collective. What began as a side hustle to help fund my university studies after the Covid pandemic has grown into a brand rooted in creativity, encouragement, and joy. The name Minden is deeply personal. It honours my father, Reginald Sinden, a devoted chess coach whose legacy of discipline, resilience, and mentorship continues to inspire me. His influence, together with the unwavering support of my family, shaped the vision behind Minden: a space built on intention, encouragement, and connection. At Minden, we believe the best gifts aren’t just about how they look or buying something last-minute. They should be intentional, meaningful, and stir something within you. That’s why we curate a vibrant mix of handpicked and handmade pieces, designed to spark joy and inspire connection. This is a celebration of family, resilience, and meaningful gifting. Our collection of accessories, apparel, and gift items blends handmade treasures with carefully sourced finds. Each piece is chosen with care, carrying the intention to uplift, inspire, and add colour to everyday life.